The obvious problem is when you first talk with prospects, you can't start talking about your opportunity ... immediate strike-out pitch! You don't call someone and talk about why they should check out a life-changing webinar. And you certainly don't blast countless ads, blogs or emails with replicated websites looking for silent sign-ups.
This is your immediate problem: how to start a conversation without competitively pitching your company's name within 5 minutes of pleasant banter.
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